Lafarge WAPCO Launches Elephant Supaset Cement

03.11.2010
 

Lafarge Cement WAPCO Nigeria Plc, a leading cement manufacturing company in Nigeria  today announces  the launch of a new  product, Elephant Supaset Cement.
 
Elephant Supaset Cement  is a Portland  cement  specifically formulated  as a fast setting cement that meets the requirements of the Block making and Precast segment of  the Construction Industry with unique characteristics.
 
The new product  which has passed through extensive  field  tests with strong support of Lafarge ‘s Group  Technical Centre , has also been approved by the Standard Organisation of Nigeria (SON).
 
Annoucing the Launch in Lagos,  The Managing Director and Chief Executive Officer of Lafarge WAPCO, Mr Samy Abdelkader said, ‘'Supaset is the result of profound customer research which will satisfy the yarnings of the need for a specialised cement for block makers and  precast segment of the industry. It is also a testimony to our commitments to Innovation and leadership in the Nigerian cement market.''
 
Continuing, he said, ‘'Elephant Supaset combines three key value propositions of Early Setting, Early Strength and the unique Latter Strenght  which is a distinguished quality which our brand, Elephant Cement,  has been known  over the years.''
 
The launch of Elephant Supaset Cement makes Lafarge WAPCO the only cement company with two unique brands : Elephant Cement, a general purpose cement which marks 50 years of existence and  the new product,Supaset Cement, specifically formulated for Block making and Precast segment.
 
Lafarge WAPCO, being a subsidiary of the Lafarge Group- the world's biggest Cement Manufacturer, continues to focus on Innovation.In this year alone, Lafarge  has committed over 150 Million euros to Research and Development(R&D) in various fundamental research at its Technical centers around the world which focuses on the satisfaction of customer requirements and the development of products which are increasingly environmental friendly.