Lafarge Africa launches its Ember ‘Buy &amp Win’ Consumer Promo


Lafarge Africa launches its Ember ‘Buy & Win’ Consumer Promo

In line with its commitment to sustainably create value and impact the lives of its loyal customers, Lafarge Africa Plc has announced the launch of its Ember ‘Buy & Win’ consumer promo.

The promo, which started in October and will run till the end of December, was launched to show appreciation to loyal customers and also change the dynamics of promotions in Nigeria.

‘We are truly excited at this promo aimed at rewarding our valued customers and thanking them for their unwavering support in ensuring that our range of cement products remains the first choice for construction purposes across the country.The promo process is very simple and transparent. Buy any trade brand of Lafarge cement bag, find a scratch card inside, what you find when you scratch the card is what you win instantly. It is unique, it allows more Nigerians to participate and stand a chance to be instant winners!” Gbenga Onimowo, the company’s Commercial Director remarked.

He continued: ‘Our customers are at the heart of what we do; without them, the commercial cycle is incomplete and our ability to remain in business becomes impossible. To grow our business, we are committed to constantly create value in terms of quality product and service, and continuously explore sustainable ways to impact their lives positively.’

The promo, which will run across the South East and South West regions of Nigeria is approved by Consumer Protection Council (CPC) and National Lottery Regulatory Commission (NLRC) and Lagos State Lottery Board (LSLB).

Explaining the objective of the promo, the Trade Marketing Manager- Western Operations, Itune John-Eze said, The Ember “Buy & Win” consumer promo is our way of thanking our esteemed consumers for their loyalty and patronage over the past months.  She further disclosed that the promo is available to all Lafarge trade brands -Classic and Supaset, adding that each cement bag contains only one scratch card with concealed prizes of tricycles, generators, table gas cookers, smart phones, airtime and etc”.

We encourage our customers to scratch gently so as not invalidate their wining card.”

“We remain committed to consistently improving our customer service experience, rewarding our loyal customers and we believe there is no better time than now. Without them, we would not have made the giant strides attained thus far,” she added.


About Lafarge Africa Plc


Lafarge Africa Plc, a leading Sub-Saharan Africa building materials company is a subsidiary of LafargeHolcim, a world leader in building materials. Listed on the Nigerian Stock Exchange, Lafarge Africa is actively participating in the urbanization and economic growth of Nigeria, the largest economy in Africa.


Lafarge Africa has the widest footprint in Nigeria with cement operations in the South West (Ewekoro and Sagamu in Ogun State), North East (Ashaka, in Gombe State), South East (Mfamosing, Cross Rivers State) with Ready-Mix operations in Lagos, Abuja and Port Harcourt. Lafarge Africa has a current installed cement production capacity of 10.5Mtpa.


Lafarge Africa leverages on its innovative expertise to provide value-added products and services solutions in the building and construction industry in Nigeria. Additional information is available on the web site at


About LafargeHolcim

LafargeHolcim is the global leader in building materials and solutions. We are active in four business segments: Cement, Aggregates, Ready-Mix Concrete and Solutions & Products. With leading positions in all regions of the world and a balanced portfolio between developing and mature markets, LafargeHolcim offers a broad range of high-quality building materials and solutions. LafargeHolcim experts solve the challenges that customers face around the world, whether they are building individual homes or major infrastructure projects. Demand for LafargeHolcim materials and solutions are driven by global population growth, urbanization, improved living standards and sustainable construction. Around 75,000 people work for the company in around 80 countries.




Folashade Ambrose-Medebem

Director, Communications, Public Affairs and Sustainable Development