Lafarge Launches a “Diamond Club” for its Esteemed Customers


Lafarge Africa Plc has announced the launch of its Diamond Club, an exclusive club created to reward and recognize its trade partners who have consistently delivered big volumes of the company’s products to customers and end-users. The launch of the Lafarge Africa Diamond Club coincided with the 2021 Customer Service Week with the theme ‘The Power of Service’ and was held at Eko Hotels and Suites, Victoria Island, Lagos.


The Lafarge Africa Diamond Club is exclusive to customers and trade partners designed and structured with tools and benefits that will boost customers’ efficiency.


In his remarks, the Chairman of Lafarge Africa, Prince Adebode Adefioye reinstated the company’s commitment to providing innovative and sustainable building solutions. “Lafarge Africa is committed to innovative and sustainable building solutions. Innovation and sustainability being at the heart of what we do drives our commitment to our stakeholders and our customers who are our partners.”


Lafarge’s CEO, Khaled El Dokani during the event remarked: “The Diamond Club which we are launching today is our way of showing our appreciation whilst deepening the partnership that has enabled us to reach and serve our customers with great efficiency.’


He further remarked: ‘For us at Lafarge Africa, our commitment goes beyond the numbers and making a profit. Our commitment to our stakeholders is to deliver our products and services in a manner that builds progress for people and the planet. To achieve this commitment, we need the right partners by our side. You have been with us through this journey.’


Lafarge also formally unveiled the lead retail app ‘Navendor’ which enables customers to order the company’s products and services from the comfort of their homes and monitor the progress of the delivery by tracking the trucks assigned to handle their orders. The app also empowers Lafarge customers to send reviews of their experience of the delivery service and file complaints to the Customer Service of the company.  


The Commercial Director, Lafarge Africa Plc, Gbenga Onimowo stated that the launch of the Diamond Club is a major milestone in the journey the company began 6 years ago to greatly optimize market routes and create a suite of innovative products and services for its esteemed customers. 


“The Diamond Club reflects our value for the customer and we as a company are committed to delivering innovative and sustainable building solutions. This club is an innovative way of working with our partners, incentivizing and rewarding their commitment. It also demonstrates our commitment to people and sustainable partnerships and we look forward to welcoming even more of our customers into the Diamond Club.”


The Commercial Director expressed appreciation to the distributors who have stood with Lafarge over the years, “Our brands as you all know are produced to very high standards that are accepted in over 70 countries in the world. We have built this city for 61 years, with iconic and recognizable public buildings that stand the test of time. We achieved that with you and we are indeed proud and filled with gratitude. I sincerely thank the Lafarge Team for all the efforts put in to make the vision of the Lafarge Africa Diamond Club a reality”.


Members of the newly launched Diamond Club gave testimonials about the lead retail app, ‘Navendor’, and also expressed their appreciation to the management and staff of Lafarge for their support over the years and for initiating an elite group that rewards them while also empowering their businesses.


Prince Sunny Nwodo, of Global Synco West Africa Limited, one of Lafarge Africa’s customers admitted into the Diamond Club said that his partnership with Lafarge over the last 2 decades has been built on mutual understanding and effective support. He stated that the company has greatly supported the growth of his business with tools like Navendor.


Another Channel Partner, Chief Mrs Aderonke Oduwole of Vicross Enterprise expressed her gratitude for all the benefits that the company has provided to members of the Diamond Club. She also commended Lafarge for introducing the Navendor app as it enables her to monitor the delivery of products and the business even while overseas.


Lafarge Africa plc is a member of the world’s leading innovative and sustainable building solutions company, Holcim. In Nigeria as well as in over 70 other markets in which Holcim operates, Lafarge aims to build progress for people and the planet. 



About Lafarge Africa Plc


Lafarge Africa Plc, a leading Sub-Saharan Africa building solutions company is a member of Holcim, a world leader in innovative and sustainable building solutions accelerating our world’s green transformation. Listed on the Nigerian Stock Exchange, Lafarge Africa is actively participating in the urbanization and economic growth of Nigeria, the largest economy in Africa.


Lafarge Africa has the widest footprint in Nigeria with cement operations in the South West (Ewekoro and Sagamu in Ogun State), North East (Ashaka, in Gombe State), South East (Mfamosing, Cross Rivers State) with Ready-Mix operations in Lagos, Abuja and Port Harcourt. Lafarge Africa has a current installed cement production capacity of 10.5Mtpa.


Lafarge Africa leverages on its innovative expertise to provide value-added products and services solutions in the building and construction industry in Nigeria. Additional information is available on the web site at



About Holcim 


Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving the circular economy as a world leader in recycling to build more with less. Holcim is the company behind some of the world’s most trusted brands in the building sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Firestone Building Products, Geocycle, Holcim and Lafarge. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.


More information is available on




Ginikanwa Frank-Durugbor

Head, Corporate Communications