Lafarge Africa Plc, the Nigerian operations of the world’s leading building materials company, LafargeHolcim, has launched a promotion to appreciate and reward loyal customers as it celebrates the 60th anniversary.
The promo, which has been ongoing for retailers since May climaxed with its extension to end users in August and it will run until the end of the year. The promo is targeted at all levels of the value chain: wholesale, retail, blockmakers and end users who sell or use Lafarge Africa’s suite of quality products for their building and construction projects.
Lafarge is the first company to produce cement in Nigeria with quality products and iconic brands including Elephant cement, Lafarge Elephant Supaset, AshakaCem and Unicem brands for the local market; relying on its global expertise. Recently it has introduced innovative products like the newly improved Elephant Supaset in horizontal bags and Supafix tile adhesive. In addition to these outstanding brands, Lafarge also offers other specialised solutions for advanced constructions while providing fee advisory services and customer service to support all customer needs.
To commemorate the 60th Anniversary, Lafarge rolled out a marketing communication campaign tagged “We built this city.” The campaign showcases some of the iconic structures which Lafarge has built through the years. Such structures include: the National theatre Lagos, the Lekki-Ikoyi link bridge Lagos, National Assembly Abuja, Tinapa Resort Calabar, Akwa Ibom Stadium etc. These monuments are part of the Nigerian landscape of development – thus Lafarge has partnered in building Nigeria since independence. This campaign is being exposed on electronic, digital and outdoor media. As the company celebrates its 60th anniversary in Nigeria, it reiterates the loyalty of customers which has sustained its profitability buoyed by increased sales, a steady demand for its range of innovative and international standard products.
“This promo is designed to appreciate our customers who have been loyal to our brand over the years and to also show our potential customers that apart from the unparalleled products that we offer, Lafarge Africa is a company of choice. In this promotion, ‘Everyone is a winner”, Gbenga Onimowo, the company’s Commercial Director said. He added that home builders, artisans, engineers and contractors all over Nigeria have rewarded Lafarge’s commitment to the country as demonstrated in the increasing sales and stability and growing profitability of Lafarge operations.
Speaking further on the mechanics of the promo, Augustina Sobola, the Marketing Communications and Brands Manager stated that upon the purchase of a bag of cement, a customer stands a chance to win an instant recharge card which can be used across all networks and for bulk purchases retails get an additional bag.
In addition to the instant prizes worth over 80 million naira, the Block makers category will have the opportunity to win more prizes in 6 raffle draw events aimed to promote brand affinity, product advocacy and sustain our relationship with this segment. The Blockmakers stand a chance to win 8 Horsepower Lister Generators, 1.8kva generators, Block making machines, 2,000 litre water tanks and other household items.
He further affirmed that the promotion has been approved by the Federal Competition and Consumer Protection Commission as well as the National Lottery Regulatory Commission.
The Country Chief Executive Officer, Mr. Khaled El-Dokani, noted that Lafarge is synonymous with quality, innovation and iconic buildings as it commenced production at a time when the country gained independent and has been active in rapidly expanded investments in infrastructure.
Mr. El-Dokani further added ‘Lafarge is poised to support Nigeria’s need for building materials, while bridging the housing gap of over 17 million units in Nigeria today; including providing specialised cement for road construction that has been tested and proven in many countries around the world, as the country prepares for a new burst of economic growth.’
About Lafarge Africa Plc
Lafarge Africa Plc, a leading Sub-Saharan Africa building materials company is a subsidiary of LafargeHolcim, a world leader in building materials. Listed on the Nigerian Stock Exchange, Lafarge Africa is actively participating in the urbanization and economic growth of Nigeria, the largest economy in Africa.
Lafarge Africa has the widest footprint in Nigeria with cement operations in the South West (Ewekoro and Sagamu in Ogun State), North East (Ashaka, in Gombe State), South East (Mfamosing, Cross Rivers State) with Ready-Mix operations in Lagos, Abuja and Port Harcourt. Lafarge Africa has a current installed cement production capacity of 10.5Mtpa.
Lafarge Africa leverages on its innovative expertise to provide value-added products and services solutions in the building and construction industry in Nigeria. Additional information is available on the web site at www.lafarge.com.ng
LafargeHolcim is the global leader in building materials and solutions. We are active in four business segments: Cement, Aggregates, Ready-Mix Concrete and Solutions & Products. With leading positions in all regions of the world and a balanced portfolio between developing and mature markets, LafargeHolcim offers a broad range of high-quality building materials and solutions. LafargeHolcim experts solve the challenges that customers face around the world, whether they are building individual homes or major infrastructure projects. Demand for LafargeHolcim materials and solutions are driven by global population growth, urbanization, improved living standards and sustainable construction. Around 75,000 people work for the company in around 80 countries.
Director, Communications, Public Affairs and