Lafarge Kicks Off Buy & Win Promo to Excite Customers with Instant Rewards

Lagos, Nigeria, Thursday, April 21, 2023.  Leading, innovative and sustainable building solutions company, Lafarge Africa Plc., has kicked off a new consumer promotion to excite and reward its esteemed customers across the country.

Themed Buy and Win’, the promo will run from April 10 to May 31, 2023, with generator sets, microwave ovens, water dispensers, television sets, smartphones, blenders, industrial fans, DSTV/GOTV decoders, bags of rice, recharge cards and much more as prizes.

To participate in the promo, customers are expected to buy any bag of Lafarge Cement, find a scratch card inside the bag, scratch it, and win instant prizes.

Explaining the rationale behind the new promo, Gbenga Onimowo, Commercial Director, Lafarge Africa Plc, stated that the goal is to delight and reward the company’s esteemed customers who buy its quality products for their loyalty and patronage over the period and to validate its commitment towards helping them ‘build progress together’.  

“The promo is another way to reward our consumers across the country for their contributions and commitment while encouraging more people to try our various products. We at Lafarge Africa are confident that the consumers will continue to find our offerings as the best choice in building their dream structures and that will encourage them to become regular customers.”

Onimowo expressed optimism at the excitement the promo will generate among consumers across the country, noting that with the promo the company is set to further connect with customers by encouraging them to participate in the promo and win big. 

‘Lafarge Africa will keep engaging its customers with more seasonal promotional activities as a way of strengthening its relationship and appreciation for their unwavering patronage’, he added


About Lafarge Africa Plc

Lafarge Africa Plc, a leading Sub-Saharan Africa building solutions company is a member of Holcim Limited, a world leader in building solutions accelerating our world’s green transformation. Listed on the Nigerian Stock Exchange, Lafarge Africa is actively participating in the urbanization and economic growth of Nigeria, the largest economy in Africa.                      

Lafarge Africa has the widest footprint in Nigeria with cement operations in the South West (Ewekoro and Sagamu in Ogun State), North East (Ashaka, in Gombe State), South East (Mfamosing, Cross Rivers State) with Ready-Mix operations in Lagos, Abuja, and Port Harcourt. Lafarge Africa has a current installed cement production capacity of 10.5Mtpa.

Lafarge Africa leverages its innovative expertise to provide value-added products and services solutions in the building and construction industry in Nigeria. Additional information is available on the website at

About Holcim

Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure, and improving living standards around the world. With sustainability at the core of its strategy, Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving the circular economy as a world leader in recycling to build more with less. Holcim is the company behind some of the world’s most trusted brands in the building sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Firestone Building Products, Geocycle, Holcim, and Lafarge. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates, and Solutions & Products.

More information is available on


Ginikanwa Frank-Durugbor

Head, Corporate Communications